PSG + Envelop Group

envelopgroup.com

Envelop’s mission is to be advocates and trusted advisors for anyone wishing to achieve environmental and economic balance throughout their facilities. With added value through the Design, Installation, and Optimization of custom facility technologies by leveraging past infrastructure, current technology and future possibilities to impact every square foot of operation.

PSG Energy Group makes it easy for customers to explore and implement energy savings and sustainability measures. They take a comprehensive look at your unique energy usage and identify opportunities for savings and dependable, renewable solutions.

Develop a new logo and style for a new service, Envelop IQ, while keeping inside some of the branding guidelines set by the main Envelop brand.

Make PSG look and feel like the professional and efficient it is with updated materials that also keep inside some of the branding guidelines set by the main Envelop brand.

LOGO: With the EnvelopiQ being a technology service where they can tie an entire enterprise of software together and get a company running efficiently, I wanted to keep the logo clean and efficient as well. Like well organized cords behind a desk, these logo has a calming effect with no crossovers or confusion. It also holds up to the advanced and modern technology look and feel without being stark and cold.

MARKETING MATERIALS: With PSG branding, the print materials needed a matching look and feel. Using some of the already established branded elements from Envelop Group and PSG, we created a continuation of the clean, open and modern feel adding in the gradients and a light textured background. The content might be complicated but the layout is simple. This project also included a sell sheet with a stylized farm infographic.

I had worked with some of their other companies under the Envelop umbrella and they have always been great to work with, but usually want the basic layout. This was one of their most “break-out” designs that they have done and I think it convinced them to take an ever bigger leap forward on the next project!