Singing Hills Chorus

singinghillschorus.org

Singing Hills Chorus, part of the Giving Voice Initiative, helps people with Alzheimer’s and their care partners live better lives through singing together. This worldwide movement is building choral communities that foster joy, well-being, purpose and community understanding as they celebrate the potential of people living with dementia.

Create a joyous, musical and inclusive brand that also reflective the local environment of Blue Earth County. Using this branding as a base to build a logo, website and marketing pieces that would stand out and call people to join in.

LOGO: a colorful logo that is a flower/hills-and-sunrise that seems to be opening its arms in a burst of joy and song. The typeface is meant to be a traditional font with a lively tweak to it. The color palette is based on a vibrant, but natural tones and is seen in all of the branded pieces.

WEBSITE: a custom built WordPress site that is meant to be as easy and user friendly as possible. The idea of a clear and open sheet of paper with sections of vibrancy.

PRINT: Stationary pieces reflect the more professional side of this nonprofit, while the marketing pieces enjoy the joy and energy of their brand.

Nonprofits are fun and fulfilling, but they come to you with big dreams and little budget. I loved working with them (and the challenge of their limited cash flow) to create their vision and tools that will help their amazing cause succeed in the future!